Shop the latest collection
BUILT DIFFERENT. BUILT P1.
Official apparel and merchandise of P.H.A.S.E. 1 Academy Jamaica. Represent the movement. Support the journey. Wear the culture.
Featured products
FEATURED COLLECTION
IT'S IN MY DNA
Basketball isn't just what we play. It's part of who we are.
The DNA Collection celebrates the passion, culture and Jamaican identity that live at the heart of P.H.A.S.E. 1.
P1 ESSENTIALS
P1 ESSENTIALS
The everyday uniform of the P.H.A.S.E. 1 family. Clean. Premium. Built to represent wherever the game takes you.
JAMAICA
FROM JAMAICA TO THE WORLD.
Born in Jamaica. Connected across the diaspora. Competing beyond borders.
Mission
MORE THAN MERCH.
Every purchase helps strengthen the P.H.A.S.E. 1 movement and our mission to create opportunities for young athletes through basketball, development and international exposure.